FRIO MEXICAN ICE CREAM TRUCK

Do you love Mexican food and have a sweet tooth? (I know I do!) Frío is a food truck that specializes in gourmet Mexican ice cream. This project started with developing a name for the ice cream food truck that complemented the Mexican theme. When Frío is translated it means cold, which describes this delicious sweet treat perfectly. When creating the logo for the Frío brand I wanted to keep it simple and clean to balance out the complex sugar skull pattern that can be seen on the side of the truck, mobile cart and all branding materials.